Introduction
Mailchimp supports RSS-driven campaigns, which automatically send newsletters when new content appears in a feed.
However, Webflow’s native RSS feeds usually include only summaries or descriptions, which means your newsletters may show short previews instead of full articles.
WebflowRSS solves this by generating full-content RSS feeds directly from Webflow CMS collections.
This allows Mailchimp campaigns to include the complete article body, images, and media.
How Mailchimp RSS campaigns work
Mailchimp RSS campaigns pull content from a feed and insert it into an email template.
The typical workflow looks like this:
Webflow CMS↓WebflowRSS↓Full RSS Feed↓Mailchimp RSS Campaign
Whenever new content appears in the feed, Mailchimp automatically generates a new email.
Why Webflow RSS feeds often fail with Mailchimp
Webflow’s native RSS feeds are designed primarily for content previews, not full article distribution.
This can cause several issues:
- newsletters only show summaries
- images may not appear correctly
- rich text content may be missing
For newsletter automation, a feed must include full article content.
Connecting WebflowRSS to Mailchimp
Once your WebflowRSS feed is generated, connecting it to Mailchimp is simple.
Step 1: Generate your RSS feed
Create a feed using WebflowRSS based on your CMS collection.
Example:
Blog Posts → RSS Feed
Step 2: Create an RSS campaign in Mailchimp
Inside Mailchimp:
- Create a new campaign
- Choose RSS Campaign
- Enter your feed URL
Mailchimp will check the feed and detect new content.
Step 3: Design your newsletter template
Use Mailchimp RSS merge tags such as:
*|RSSITEM:TITLE|**|RSSITEM:CONTENT|*
These fields pull content directly from the feed.
With WebflowRSS, these fields contain the full article body instead of a summary.
Example workflow
A typical setup looks like this:
Webflow CMS↓WebflowRSS↓Full RSS Feed↓Mailchimp Newsletter
Each time you publish new content in Webflow CMS, Mailchimp automatically sends a newsletter.
Conclusion
By generating full-content RSS feeds from Webflow CMS, WebflowRSS makes it possible to run reliable Mailchimp RSS campaigns without external databases or automation tools.
Your CMS becomes the single source of content, while Mailchimp handles distribution.
