Introduction
Many newsletters are powered by RSS feeds that automatically send emails when new content is published.
Mailchimp supports RSS campaigns, which allow newsletters to be generated automatically from a content feed. However, Webflow’s native RSS feeds often include only summaries instead of full article content.
WebflowRSS solves this by generating full-content RSS feeds directly from Webflow CMS collections.
Typical workflow
A typical automated newsletter workflow looks like this:
Webflow CMS↓WebflowRSS↓Full RSS Feed↓Mailchimp RSS Campaign
When a new CMS item is published, Mailchimp automatically sends a newsletter using the content from the feed.
Why native Webflow RSS feeds cause problems
Webflow’s default RSS feeds are designed primarily for previews.
This can cause several issues for newsletters:
- emails show only short summaries
- rich text content may not appear
- images and media may not display correctly
For newsletter automation, the feed needs to include the full article content.
How WebflowRSS fixes this
WebflowRSS connects directly to the Webflow API and generates RSS feeds using the full CMS content.
This allows Mailchimp to access:
- full article body
- images and media
- properly formatted content
As a result, Mailchimp campaigns can include complete articles instead of summaries.
Example setup
A typical setup using WebflowRSS looks like this:
Webflow CMS↓WebflowRSS↓Full RSS Feed↓Mailchimp Newsletter
Each time new content is published in Webflow CMS, Mailchimp automatically generates and sends a newsletter.
Conclusion
Using WebflowRSS with Mailchimp RSS campaigns allows Webflow CMS content to power fully automated newsletters without external databases or complex automation tools.
Your CMS becomes the single source of content, while Mailchimp handles distribution.
