Overview
This example demonstrates how a Webflow CMS collection can power automated newsletters using a Mailchimp RSS campaign.
WebflowRSS generates a full-content RSS feed that Mailchimp can use to automatically create and send newsletters when new content is published.
Feed workflow
Webflow CMS↓WebflowRSS↓Full RSS Feed↓Mailchimp RSS Campaign
When a new CMS item is published, Mailchimp reads the RSS feed and generates a newsletter automatically.
Why full RSS feeds matter for Mailchimp
Mailchimp RSS campaigns rely on RSS feeds to pull content into email templates.
However, Webflow’s native RSS feeds often include only summaries instead of the full article content.
WebflowRSS generates feeds that include:
- full article body
- images and media
- formatted rich text content
- titles and publication dates
This allows Mailchimp to generate complete newsletters instead of summary previews.
Typical newsletter workflow
Many teams use this setup to automate newsletters.
For example:
- publish an article in Webflow CMS
- WebflowRSS updates the RSS feed
- Mailchimp detects the new item
- a newsletter is automatically generated and sent
This allows newsletters to be fully automated without manual email creation.
Common uses
This type of RSS feed is commonly used for:
- weekly blog newsletters
- product update emails
- content marketing newsletters
- automated email digests
Because the feed contains full article content, emails display the entire post instead of a short preview.
View the live RSS feed
Use the link below to view the RSS feed used by the Mailchimp campaign.
